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Schuylkill’s alcohol sales defy national trends
Despite poor national sales, Schuylkill County continues to crack open cans, pop the tops off bottles and tap beer kegs with gusto.
“People have not quit drinking in Schuylkill County,” Troy Tochems, owner of Country Beverage, Schuylkill Haven, said Friday.
Nationally, adult beverage kingpins reported significant losses or, at the very least, slowdowns in 2008. SABMiller PLC, which brews Miller Genuine Draft, among other beers, saw sales fall by 1 percent in the fourth quarter of 2008. Sales of Miller Lite were down about 7.5 percent during the same time period, while Coors Light saw its typical growth slow down significantly, according to The Associated Press.
Meanwhile, in Pottsville, America’s oldest brewery appears to be bucking the trend.
“Yuengling held its own in a bad economy,” David Casinelli, chief operating officer for D.G. Yuengling & Son Inc., said in a telephone interview Friday afternoon. Casinelli said sales actually rose by nearly 7 percent in 2008.
“People are trading down from the Heinekens and the Coronas and maybe they’re looking for a cheaper beer,” Casinelli said.
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http://www.republicanherald.com/art...an.20090117.a.pg3.pr17beer_s1.2236216_loc.txt
Schuylkill’s alcohol sales defy national trends
Despite poor national sales, Schuylkill County continues to crack open cans, pop the tops off bottles and tap beer kegs with gusto.
“People have not quit drinking in Schuylkill County,” Troy Tochems, owner of Country Beverage, Schuylkill Haven, said Friday.
Nationally, adult beverage kingpins reported significant losses or, at the very least, slowdowns in 2008. SABMiller PLC, which brews Miller Genuine Draft, among other beers, saw sales fall by 1 percent in the fourth quarter of 2008. Sales of Miller Lite were down about 7.5 percent during the same time period, while Coors Light saw its typical growth slow down significantly, according to The Associated Press.
Meanwhile, in Pottsville, America’s oldest brewery appears to be bucking the trend.
“Yuengling held its own in a bad economy,” David Casinelli, chief operating officer for D.G. Yuengling & Son Inc., said in a telephone interview Friday afternoon. Casinelli said sales actually rose by nearly 7 percent in 2008.
“People are trading down from the Heinekens and the Coronas and maybe they’re looking for a cheaper beer,” Casinelli said.
MORE
http://www.republicanherald.com/art...an.20090117.a.pg3.pr17beer_s1.2236216_loc.txt
