do you remember Klondike Big Inch Land Promotion
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Thread: do you remember Klondike Big Inch Land Promotion

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  1. #1

    Dec 2003
    Western Schuylkill County, Pa.
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    do you remember Klondike Big Inch Land Promotion

    I was only born in 1955 But I seem to remember hearing of this scam before


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    The Klondike Big Inch Land promotion was a marketing promotion run by the Quaker Oats Company in 1955 and created by Bruce Baker, a Chicago advertising executive.

    Quaker Oats bought 19.11 acres of land in the Yukon Territory of Canada for the price of $1000 USD and printed up 21 million deeds for one square inch of land. On advice of counsel, Quaker Oats set up and transferred the land to the Great Klondike Big Inch Land Company to make the company the registered owner and manager of the deeds. Starting on January 1955, 93 newspapers across the United States ran advertisements that read "Get a real deed to one square inch of land in the Yukon gold rush country" and, "You'll actually own one square inch of Yukon land".The promotion was tied to the Sergeant Preston of the Yukon television show which Quaker Oats was sponsoring at the time.

    The promotion instructed people to mail a form along with a box top from either Quaker Puffed Wheat, Quaker Puffed Rice or Muffets Shredded Wheat to the Quaker Oats company. In turn, a 5 by 8 inch deed to one square inch of land in the Klondike was sent back. In February 1955, Quaker Oats was blocked from trading the deed for a box top by the Ohio Securities Division until it received a state license for the "sale" of foreign land.To get around the injunction, the company stopped the trade-in offer and instead put one of the deeds in each box of cereal produced.

    Since none of the deeds were actually registered, the documents were never legally binding and owners of these deeds were never actual owners of any land. The deed excluded mineral rights on the property.

    Due to $37.20 in back taxes, the land was repossessed by the Canadian government in 1965, and the Great Klondike Big Inch Land Company dissolved in 1966. The land is now part of the Dawson City Golf Course.
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    To this day, Yukon officials receive letters and phone calls about the deeds. The land office of the Yukon currently contains an 18-inch thick file folder of correspondence regarding the promotion.
    Last edited by jeff of pa; Mar 06, 2021 at 11:51 AM.
    pepperj likes this.

  2. #2
    ca
    Feb 2009
    Deus, Minelab 3030, E-Trac,
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    Relic Hunting
    Interesting event that still keeps giving it seems. Thanks for sharing this one Jeff
    jeff of pa likes this.
    "If it was easy-It would have already been done-Life 101."
    “I treat the outside world as one raw very warm wet chicken that has sitting out too long. wash and sterilize everything me touches.” — pepperj

  3. #3

    Dec 2003
    Western Schuylkill County, Pa.
    2 MINELAB EXPLORER SE PRO's .......3 Garrett Pro Pointers…… Sovereign XS-2 Pro ....... 2 Sovereign GT's
    75,523
    43879 times
    All Types Of Treasure Hunting
    Honorable Mentions (1)
    I see the Deeds Still Go up for Sale on Ebay
    pepperj likes this.

  4. #4
    ca
    Feb 2009
    Deus, Minelab 3030, E-Trac,
    16,955
    44572 times
    Relic Hunting
    It was a bit before my time when the promotion took place, but it does tug at the back of the mind seeing/touching those certificates, I'm sure it was part of the hoarding process.
    jeff of pa likes this.
    "If it was easy-It would have already been done-Life 101."
    “I treat the outside world as one raw very warm wet chicken that has sitting out too long. wash and sterilize everything me touches.” — pepperj

 

 

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