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Thread: Lost Treasure magazine and Tesoro relationship

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  1. #1

    Nov 2012
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    All Types Of Treasure Hunting

    Lost Treasure magazine and Tesoro relationship

    Some one said that the closing of these two popular businesses were related, will some please elaborate the facts leading up to this event.
    jeff of pa likes this.

  2. #2

    Dec 2003
    Western Schuylkill County
    MINELAB EXPLORER SE PRO ....... Garrett Pro Pointer…… Sovereign XS-2 Pro
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    All Types Of Treasure Hunting
    Honorable Mentions (1)
    I have No solid Idea myself.

    But My Guess Magazines are Pricing themselves out of Business.

    Between Advertising Costs along with the price of each issue, even on a Yearly Basis,
    Compared to what's available on the Internet are driving the decision.

    I thought I read the Internet Version of Lost Treasure Magazine will Continue.
    Am I wrong ?

    As for Tesero. I Think I know what happened there.
    But I do not feel I should go into that. it may offend some.
    rook3434 and Gare like this.

  3. #3
    Charter Member
    us
    TerryrSoloman.com

    May 2010
    White Plains, New York
    Minelab GPZ 7000; Equinox 600 -- Tesoro Mojave -- Grave Digger Tools Nemesis shovel, Sidekick hand digger -- Bunk's Hermit Pick
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    No connection at all. Niche publishing is a hard business.

  4. #4

    Nov 2012
    1,139
    938 times
    All Types Of Treasure Hunting
    according to this gentleman they are:

    luxefaire luxefaire is offline
    luxefaire's Avatar

    luxefaire.com
    Dec 2005
    Jolly Corner FL
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    All Types Of Treasure Hunting
    Hi this is Bill Gallagher, a writer of lost treasure articles under 6 or 7 different names since 2013, I had many cover shots, 8 or 10, and sometimes 3 different articles in a magazine at once....I had no notice by Lee Harris or Carla concerning the closure of the magazine and they stiffed me for four or five of my articles at the end and will not answer my emails....I think they are involved in identity theft where certain people were subbed for me when it came time for sponsorship, and it is and insider deal. They will be getting paperwork for small claims from me, and maybe a lawsuit if I can get a few of the others involved to talk about this. The Tesoro closure is all a part of this. You can read 75 or so of my past asrticles reprinted by permission here :

  5. #5

    Oct 2016
    1,750
    964 times
    Researching Treasure Stories Author
    Quote Originally Posted by Terry Soloman View Post
    No connection at all. Niche publishing is a hard business.
    Niche publishing is a good term. Most normal folks have no interest in this stuff.
    Hillbilly Prince likes this.

  6. #6
    us
    Oct 2015
    NC
    Nokta Impact, Tesoro Compadre, Nokta Pin pointer.
    1,858
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    All Types Of Treasure Hunting
    Not sure if their is a connection or not but if Tesoro was a major source of revenue for the magazine then i would guess it is possible. Have you bought a magazine lately? Its cheaper to buy a book!
    Dig till you drop!

  7. #7

    Oct 2016
    1,750
    964 times
    Researching Treasure Stories Author
    Quote Originally Posted by Ammoman View Post
    Not sure if their is a connection or not but if Tesoro was a major source of revenue for the magazine then i would guess it is possible. Have you bought a magazine lately? Its cheaper to buy a book!
    Kindle is even less and has full color.

  8. #8

    Oct 2016
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    Researching Treasure Stories Author
    Quote Originally Posted by bowwinkles View Post
    according to this gentleman they are:

    luxefaire luxefaire is offline
    luxefaire's Avatar

    luxefaire.com
    Dec 2005
    Jolly Corner FL
    Any
    53
    5 times
    All Types Of Treasure Hunting
    Hi this is Bill Gallagher, a writer of lost treasure articles under 6 or 7 different names since 2013, I had many cover shots, 8 or 10, and sometimes 3 different articles in a magazine at once....I had no notice by Lee Harris or Carla concerning the closure of the magazine and they stiffed me for four or five of my articles at the end and will not answer my emails....I think they are involved in identity theft where certain people were subbed for me when it came time for sponsorship, and it is and insider deal. They will be getting paperwork for small claims from me, and maybe a lawsuit if I can get a few of the others involved to talk about this. The Tesoro closure is all a part of this. You can read 75 or so of my past asrticles reprinted by permission here :
    I certainly hope you weren't the one writing their lost treasure story briefs. Love to hear more about this.

  9. #9

    Nov 2012
    1,139
    938 times
    All Types Of Treasure Hunting
    Quote Originally Posted by Tiredman View Post
    I certainly hope you weren't the one writing their lost treasure story briefs. Love to hear more about this.
    Tired, please go to this thread and scroll down to LUXENFAIRE"S post and read. You also participated in that thread.

    Thread: Lost Treasure Magazine Gone?

  10. #10

    Oct 2016
    1,750
    964 times
    Researching Treasure Stories Author
    Search feature doesn't work on my computer. I never set notifications either. I generally have to stumble over something. I do remember the thread but not where it is at. I had received prior to the doors being shut a card in the mail to pay for two years for the magazine. I also remember several complained that they also did. Their face book page is gone, I took the Lost Treasure title for my new page, up to about 24 members, Niche market.

  11. #11

    Nov 2012
    1,139
    938 times
    All Types Of Treasure Hunting
    Tired, Just hit FORUM at the top of this page and when it comes up scroll down and click on "magnet fishing" and when it comes up scroll down to "lost treasure magazine gone" and then scroll down to "lunenfair's thread".

  12. #12

    Oct 2016
    1,750
    964 times
    Researching Treasure Stories Author
    I read it, sounds like he has plenty of pen names.

  13. #13

    Nov 2012
    1,139
    938 times
    All Types Of Treasure Hunting
    It was not the pen names that caught my attention, it was this sentence. (The Tesoro closure is all a part of this). I waited to see if anyone else made comment and did not see it so that was one of the reasons I asked the question about the relationship to see if anyone else had any data to enlighten a troubled mind.

  14. #14

    Nov 2012
    1,139
    938 times
    All Types Of Treasure Hunting
    After all this time and lack of answers, I am assuming that the correlation of the closings does not exist other than the changes that are happening in our economy.

  15. #15
    us
    Oct 2018
    NE Ohio
    Minelab Equinox 600 Garrett AT Max Bounty Hunter Land Ranger Pro Bounty Hunter Tracker Pro
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    All Types Of Treasure Hunting
    Quote Originally Posted by bowwinkles View Post
    After all this time and lack of answers, I am assuming that the correlation of the closings does not exist other than the changes that are happening in our economy.
    Here’s my perspective...

    I spent 10 years editing fly fishing newsletters for three good sized organizations. Our largest costs were printing and mailing, neither of which ever gets less costly. After about my fifth year doing this, I convinced all three organizations to save their money and strictly publish their newsletters via email and on their members only websites to keep from having to raise dues to cover the ever increasing costs. Saved them a lot of money, and the pushback was minimal as the members could print out the 12 pages on their personal printers if they chose to. Out of the three organizations with over 300 members, only one member resigned because he couldn’t get a reduction in dues commensurate with the cost savings...(he was a PIA anyway, so no true loss). If the magazine in question is still viable, electronic publishing is the way to keep it alive, and it’s become more common to pay for online subscriptions to be eco friendly.

    As to Tesoro, I owned a used Tiger Shark for a few months because I was impressed with the history of the company. When I heard they shut out their employees, I sold my machine for what I paid for it. During that short ownership, I learned that there was no new innovation coming from Tesoro, so I surmised their demise was imminent. IMO, i doubt they’re going to be acquired by anyone, because they really have nothing but the name that is any value. From a technology perspective, they’re in the dark ages, and their following is nothing like the major players today. That’s not to demean anyone who is a Tesoro fan and owner, it’s just the way I see the company.

    Today’s business climate demands that if you are going to survive and thrive, you must stay on the cutting edge of technology and accept that the only constant is change. Amazon and eBay have changed the way we shop, and this is evident in my town by how quickly our monster mall parking lot is being gobbled up by new businesses in these outlots. Restaurants, Hobby Lobby, fuel stations are all filling the spaces that once held cars during the Christmas season, but have deteriorated from lack of use in the last 5-10 years. A major retailer in the mall folded, and the space is now a bowling alley and giant game room with the most current electronic games. Two major malls in the area have been torn down after closing due to low traffic and high crime because of the low traffic. One is now the site of an Amazon mega warehouse that will provide more full time jobs than the previous mall could ever hope to provide.

    It’s all about change and technology, and those who fail to embrace both are doomed to fail. No sector of the economy is spared, and the consumer demands the supplier provide the latest and greatest of everything.

    Interestingly, while change is the only constant, it’s the single most thing that people fear and resist. Nobody wants their world rocked, yet they want the latest and greatest of everything. Go figure...

    That’s my two cents, and a few more thrown in.
    bowwinkles likes this.

 

 

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