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Thread: Kellyco Has New Owners

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  1. #1
    Charter Member
    us
    Jul 2006
    Orlando, Fl
    Minelab_Equinox_ 800 Minelab_CTX-3030 Minelab_Excal_1000 Minelab_Sovereign_GT Minelab_Safari Minelab_ETrac Whites_Beach_Hunter_ID Fisher_1235_X
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    Kellyco Has New Owners

    My Friends at Kellyco asked me to post this on the forums.


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    Knoxville-based Mollenhour Gross acquires Kellyco Metal Detectors

    Winter Spring, FL, November 8, 2018 -- Kellyco Metal Detectors, the premier metal detecting retailer, is excited to announce the next chapter in its history. The Auerbach family is entrusting the legacy of the esteemed Kellyco brand to family friends and investors Jordan Mollenhour and Dustin Gross of the Knoxville-based investment firm, Mollenhour Gross.

    Given their long time horizons and generational mindset, the Auerbach family believes this new home will help ensure the rich legacy of Kellyco will endure for generations to come
    .

    “We believe this group uniquely understands the nuances of our business and can carry on Stu’s legacy. We are proud to pass the mantle to these fine men,” said Carolyn Auerbach. Mollenhour Gross has already invested significant resources in Kellyco with the goal of improving operations, ensuring product availability, and delivering a world-class customer experience for decades to come.

    “As we met with David and the Auerbach family, our entire leadership team became very excited by the energy, passion, and commitment within the metal detecting community,” said Jordan Mollenhour. “Our focus is investing in companies for the long haul by taking care of our customers, first and foremost,”

    Jeremy Floyd was tapped by Mollenhour Gross to lead the company through the transition as interim president. “We have one job: restoring a world-class experience for Kellyco customers,” Floyd said. “We’re doing this by putting our customers at the center of our strategy, cultivating the team to best support our customers, and having the products that our customers want when they want them.”

    Along with a number of long-time employees, David Auerbach, the son of Kellyco founder, Stu Auerbach, will remain actively engaged as an advisor to Floyd.

    “It’s been a pleasure working with Jordan and Jeremy, and I’m committed to the long-term success of Kellyco,” said David Auerbach. “I’m not getting off the bus, just getting out of the driver’s seat.”

    Kellyco was founded nearly 60 years ago by Stu Auerbach, one of the best-known personalities in the metal detecting community. In fact, the Orlando Sentinel once called Stu “The Bill Gates of Metal Detecting.”

    “Stu was a force of nature who drove Kellyco to incredible success over the years. His visionary leadership led Kellyco into selling the best products and taking care of our customers via the internet years before any of our competitors” said David.

    In a statement, the family said, “The Auerbach family would like to personally extend our gratitude to all our loyal customers throughout the years. We truly value your unwavering support and dedication shown to our business. It was important for us to partner with a company that would uphold our core values and strengthen the customer experience that Stu embodied from day one. We are proud to know that the legacy of Stuart Auerbach and what he created will be experienced for many generations to come.”

    Sincerely and Gratefully,
    Carolyn Auerbach, David Auerbach, Dione & John Fetner

    About Kellyco Metal Detectors
    Established in 1955, Kellyco Metal Detectors has grown from founder Stu Auerbach selling metal detectors out of the back of his car to a full catalog, retail and ecommerce business. Kellyco has been the recipient of multiple awards for customer service and is one of the world's largest supplier of direct-to-customer metal detectors.

    About Mollenhour Gross
    Established in 2004 by Jordan Mollenhour and Dustin Gross, Mollenhour Gross is a private holding company based in Knoxville, TN. Its portfolio companies are engaged in a variety of industries, including online retail, hospitality services, warehousing, e-commerce fulfillment, packaging manufacturing, real estate, software, and more.
    DizzyDigger, A2coins and basssmann like this.
    PLEASE READ OUR RULES. CLICK HERE TO READ ------> TreasureNet.com Rules

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    USAF 1967-1971

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    No Expiration Date!

  2. #2
    Charter Member
    us
    I'm a greater believer in luck, and I find the harder I work the more I have of it” ― Thomas Jefferson

    Apr 2016
    Abita Springs La....Born in New Orleans
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    Kellyco Has New Owners

    Will let them know congratulations they bought one hullva company
    Treasure_Hunter and A2coins like this.

  3. #3
    us
    Jul 2006
    Jefferson, Ga
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    Many thanks Hunter.
    Marvin
    A2coins likes this.
    From the Redneck dictionary-----------un·der·tak·er | \ˌən-dər-ˈtā-kər,
    The last person to see you Naked.
    Beep, Beep.

  4. #4
    Charter Member
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    Tommy

    Dec 2015
    Ann Arbor
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    awesome they never charged for any repair or replacement part
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    (Free Shipping)


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  5. #5
    us
    Jan 2018
    North Atlanta
    Equinox 800, 6" coil, ProFind-35 pinpointer, sold: AT Pro with stock coil, Nel Thunder, Garrett 5" x 8" coil, Garrett Carrot.
    415
    706 times
    Relic Hunting
    Their salesmen will not rush you on the phone. When I was trying to find a Nox 800 in Feb 2018 there was none to be had. Kellyco's waiting list was 2-3 months. The Kellyco salesman told me to just find smaller Minelab dealers because yes they had a smaller allocation but also a smaller customer base and waiting list. After emailing and calling around for 2-3 hours found Doc in Las Vegas and had my 800 in 3 days! I was so happy, don't think I could have waited 2-3 months. So you see the salesman put my interests before his interests. Rare in the sales world in other industries. Kellyco is tops in my opinion from my dealings with them. I hope nothing changes with the new ownership.
    Treasure_Hunter likes this.

  6. #6
    us
    Aug 2018
    Central Florida
    Garrett At Pro
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    Except for my current AT Pro I've bought(or gotten as gift) every other detector I've had from Kellyco since my Garrett Freedom Ace in 85. Still stop in for parts since they're only 45 minutes from me. Always a laid back atmosphere.

  7. #7

    Aug 2012
    RD1000, GSSI Profiler EMP-400. GPZ 14 & 19
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    Is this why Kellyco has no GPZs. LOL
    Quote Originally Posted by G.I.B. View Post
    I'm not an Idiot Whisperer. I can't help you any further with the math.

  8. #8
    Charter Member
    us
    Jul 2006
    Orlando, Fl
    Minelab_Equinox_ 800 Minelab_CTX-3030 Minelab_Excal_1000 Minelab_Sovereign_GT Minelab_Safari Minelab_ETrac Whites_Beach_Hunter_ID Fisher_1235_X
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    Quote Originally Posted by Oddjob View Post
    Is this why Kellyco has no GPZs. LOL
    They stock GPZs but only a few at a time due to the cost, in fact they are currently in stock and available on their website, I just checked.
    Oddjob likes this.
    PLEASE READ OUR RULES. CLICK HERE TO READ ------> TreasureNet.com Rules

    2nd Amendment
    "A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed"

    Si vis pacem, para bellum "If you want peace, prepare for war!

    USAF 1967-1971

    I do solemnly swear (or affirm) that I will support and defend the Constitution of the United States against all enemies, foreign and domestic..."

    No Expiration Date!

  9. #9

    Aug 2012
    RD1000, GSSI Profiler EMP-400. GPZ 14 & 19
    4,324
    8925 times
    Quote Originally Posted by Treasure_Hunter View Post
    They stock GPZs but only a few at a time due to the cost, in fact they are currently in stock and available on their website, I just checked.
    Thank you, I will tell my wife.
    TerryC likes this.
    Quote Originally Posted by G.I.B. View Post
    I'm not an Idiot Whisperer. I can't help you any further with the math.

  10. #10
    Charter Member
    us
    Come out from under your bed today...... DO SOMETHING!

    Jun 2008
    Yarnell, AZ
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    Quote Originally Posted by Oddjob View Post
    Thank you, I will tell my wife.
    Was that TELL your wife or ASK your wife (for one)? (just kidding, OJ) TTC
    Just because your car could breakdown doesn't mean you should always walk. It does mean that you shouldn’t forget how to walk.

 

 

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