I actually was worried that the word Milor after the 18K Gold was Italian for "plated". A quick check showed it to be the name of the manufacturer.
I had a chance to open it and while the outside of the case is 18K gold, it's not a solid gold case. The inside of the back cover has a large piece of base metal where the back fits the movement, I'll post some pictures later. But it still is some gold and as I mentioned these do resell for over $100 on ebay so I'll take the profit.
I bought one of those a few years back for $50.00. When I popped the back off I could tell that it really was only a thin sheet of gold formed over a brass or stainless steel case and wasn't going to have as much gold weight as I expected. Also it had a scratch coil and therefore didn't run with a new battery. I took it to an EZ Pawn and got a $80.00 loan on it and then never went back for it.