FROM A LIVER-Y STABLE?
This 5-1/2" x 6" stamped brass horseshoe, embossed "Take Simmons Liver Regulator in Time," was found at an old farmhouse in Mississippi. I can only assume that it was an advertising piece for some type of tonic many years ago. I've asked all the old-timers around here, and nobody knows anything about it. Do you?
Only at second hand, I'm happy to say! Simmons' Liver Regulator was the concoction of Dr. M. A. Simmons, and one of its prime ingredients was "ambrosia weed" (ragweed). In addition to stimulating and fine-tuning one's lethargic liver, it was claimed to purify the blood and relieve everything from chills and fever to headaches and heartburn while "imparting new life and vigor to the whole system." I'm not sure when the company began, although an 1879 ad claimed that "for 40 years it has proved its great value," thus implying a start-up date of 1839 or earlier. At any rate, they were still in business in the 1900s, with Dr. Calvin Frank Simmons, the founder's son, then at the helm. As for the horseshoe, it served as the frame of an advertising clock made by Ansonia, which explains the phrase "in time" on the heel calks (ends) of the shoe. I recently saw one of these clocks offered in the $700-800 range. However, another source lists the same horseshoe alone for around $60-70, as an advertising piece made to be placed like a "lucky horseshoe" above, on, or beside the door of a store. So, perhaps it was used both ways.
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