Great info thanks.Bell Trading Post it is, but not 1932-1969.
That particular 'signpost' mark was first used in 1961 (and the arrow may point either left or right, but most usually to the right). The company became 'Sunbell Corporation' in 1969 but carried on using the signpost mark for a while, until it was progressively replaced by their new mark. The broad chronology was this:
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