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Now I need to Buy a Case of "The F Word"
ST. LOUIS (AP) — A small Missouri brewery has responded to a cease and desist letter from Starbucks by sending the coffee chain a check to cover what it calls the profit from use of the word "Frappicino" — a check for $6.
Exit 6 Pub and Brewery in the St. Louis suburb of Cottleville named one of its brews the Frappicino, with one c instead of the two that Starbucks uses for its blended beverages. That prompted an attorney for Starbucks Coffee Co. to send Exit 6 a letter on Dec. 9.
In his sarcastic response letter, Exit 6 owner Jeff Britton also wrote that the brewery "never thought that our beer drinking customers would have thought that the alcoholic beverage coming out of the tap would have actually been coffee from one of the many, many, many stores located a few blocks away."
Exit 6 posted the letter on its Facebook site and responded with a letter to "Mr. Bucks." The letter said Exit 6 would no longer use the term "Frappicino" and would instead refer to its beer as the "F Word."
Britton said in a telephone interview Tuesday that he brewed up a new batch of "The F Word" last Friday. By then, the dispute was already drawing attention on social media, and the beer sold out in three hours. He's contemplating making more, based on the calls, emails and Facebook messages of support he said he's received from around the world.
Republican Herald | News | republicanherald.com
ST. LOUIS (AP) — A small Missouri brewery has responded to a cease and desist letter from Starbucks by sending the coffee chain a check to cover what it calls the profit from use of the word "Frappicino" — a check for $6.
Exit 6 Pub and Brewery in the St. Louis suburb of Cottleville named one of its brews the Frappicino, with one c instead of the two that Starbucks uses for its blended beverages. That prompted an attorney for Starbucks Coffee Co. to send Exit 6 a letter on Dec. 9.
In his sarcastic response letter, Exit 6 owner Jeff Britton also wrote that the brewery "never thought that our beer drinking customers would have thought that the alcoholic beverage coming out of the tap would have actually been coffee from one of the many, many, many stores located a few blocks away."
Exit 6 posted the letter on its Facebook site and responded with a letter to "Mr. Bucks." The letter said Exit 6 would no longer use the term "Frappicino" and would instead refer to its beer as the "F Word."
Britton said in a telephone interview Tuesday that he brewed up a new batch of "The F Word" last Friday. By then, the dispute was already drawing attention on social media, and the beer sold out in three hours. He's contemplating making more, based on the calls, emails and Facebook messages of support he said he's received from around the world.
Republican Herald | News | republicanherald.com
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