halfdime ~
I thought I would do this little follow-up showing a (ACL) "Applied Color Label," painted-on variation of your bottle. The ACLs are the more common of these bottles, as the labels held up well under most conditions. And if you ever see/find one these ACL types, check for the dot(s) between Pepsi and Cola. The so called "Double-Dots" are the rarer of the two, and the most sought after. The photo below is a double-dot from the 1940s, and in mint condition is typically worth about $20.00+ in most areas of the country. But worth more for the harder to find ones from long closed (small town) bottlers.
SBB
P.S. I recently saw a nice (paper label intact) Pepsi bottle similar to yours in an antique shop, and they were asking $50.00 for it. Which is about right for a Southern California price, but will vary in different parts of the country.