Couldn’t find anything related to Universal Studios, but the “Taste Stardom” strapline does seem to be a Pepsi company marketing strategy thing.
This from a 2002 press article:
Goffe attributes most of Pepsi's 14% growth in UK sales in the first half of this year to its links with Pop Idol's Gareth Gates and its World Cup strategy featuring David Beckham. Pepsi is expressing the importance of this strategy internally by launching the 'Drink Pepsi, Taste Stardom' concept, as the mission behind its marketing.
And this from the Khaleej Times (UAE) in 2003
Pepsi announces promotion
Pepsi Beverages International, Gulf has announced a unique promotion for football fans in the UAE with the "Taste Stardom And Win Star Prizes" promotion.
The promotion offers nearly 180,000 prizes including nine 42-inch Panasonic plasma screen televisions and home entertainment centers.
Other prizes include mini televisions, footballs signed by football legends such as Raul, Roberto Carlos, David Beckham and Rivaldo as well as Real Madrid and Manchester United branded insulated squeezer bottles.
Dana Khoury, marketing manager, Pepsico Beverages International, Gulf said: "Pepsi has a longstanding relationship both with football and with great promotions. "Drink Pepsi Taste Stardom" is another example of the two coming together.
The promotion offers surprise instant gifts a under the bottlecaps or ringpulls of specially marked containers of Pepsi, Mountain Dew and Mirinda. It will run from June 1 through July 31. The promotion also offers a limited edition set of five collectible non-returnable glass bottles.
