Dave Rishar
Silver Member
“Curse of Oak Island” on History Channel, which drew 50 percent more viewers overall outside of the 18-49 demo. Only five shows on cable drew a rating 0.5 or higher among 18-49 year olds. The no. 2 show in overall viewers was Rachel Maddow on MSNBC. Smackdown finished third in overall viewership.
In retrospect, it seems entirely appropriate to me that they're competing for viewers, as not only do they share the same time slot, but also the same target market: people who enjoy pageantry and well-produced works of fiction.