Cool Hand Fluke
Bronze Member
last weekend I hunted a large empty lot and found what I thought was a car embelm. I did a google search and was quite surprised on what the history on this car emblem turned out to be.
In 1921, Durant established a new company, Durant Motors, initially with one brand. Within two years, it had a variety of marques, including the Durant, Star (also called Rugby), Flint, and Eagle,[2] rivalling the range offered by General Motors. Part of the new empire included a factory in Leaside, Ontario for Canadian production.
The Lansing, Michigan Durant plant on Verlinden Avenue opened in 1920. After the demise of Durant, it remained closed until GM purchased it in 1935. It restarted production for GM's Fisher Body division, later becoming the Buick-Oldsmobile-Cadillac factory. It was finally combined with another Lansing plant to become Lansing Car Assembly.
In 1921, Durant established a new company, Durant Motors, initially with one brand. Within two years, it had a variety of marques, including the Durant, Star (also called Rugby), Flint, and Eagle,[2] rivalling the range offered by General Motors. Part of the new empire included a factory in Leaside, Ontario for Canadian production.
The Lansing, Michigan Durant plant on Verlinden Avenue opened in 1920. After the demise of Durant, it remained closed until GM purchased it in 1935. It restarted production for GM's Fisher Body division, later becoming the Buick-Oldsmobile-Cadillac factory. It was finally combined with another Lansing plant to become Lansing Car Assembly.
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