✅ SOLVED Brass Old Lager Plaque

[Iron Buzz]

OK, obviously, some sort of beer advertising. But what was the company, and what's up with the 100-0 dial? True, it could be boiling to freezing in Celsius, but if that's what it represents, then for what purpose.

Best find for the company so far has been Schoen's beer, but the fonts that they used in their advertising, while it did change a few times, has always been quite different from this one. As far as I can see, they also always used the name "Schoen" in large letters along with the "Old Lager" phrase. So, I'm skeptical of that origin.

Puzzled and looking for help.

By the way, a friend found this, all crumpled and folded up. She almost threw it away as scrap but noticed the little tack holes in the corner and a hint of lettering, so took it home and boiled it for long enough to anneal the brass so she could unfold it without stress fractures. Pretty cool find, if you ask me!

 

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[nhbenz]

It appears to have been a faceplate on a radio, like here: https://bauerauction.hibid.com/lot/45544253/antique-old-lager-beer-barrel-keg-novelty-radio/?ipp=100

 

[Tony in SC]

Knowing the size might help, but I would say old advertising thermometer? May have had a pointer to show how cold their beer was?

 

[DCMatt]

It appears to have been a faceplate on a radio, like here: https://bauerauction.hibid.com/lot/45544253/antique-old-lager-beer-barrel-keg-novelty-radio/?ipp=100

View attachment 1825590

Are you kidding me!?! A novelty beer keg radio! 1933-34.

Great ID!

 

[Doubter in MD]

I never cease to be amazed by the IDs on this site. Another great ID nhbenz.

 

[Red-Coat]

Who'd have thunk it? Geat ID @nhbenz

 

[Iron Buzz]

I never cease to be amazed by the IDs on this site. Another great ID nhbenz.

I totally agree with you about that. By far the best group of IDer that I've found. They have amazed me quite a few times.

 

[Iron Buzz]

It appears to have been a faceplate on a radio, like here: https://bauerauction.hibid.com/lot/45544253/antique-old-lager-beer-barrel-keg-novelty-radio/?ipp=100

View attachment 1825590

So, how did you manage to find that, Ben. Nice job!

Any thoughts as to why the numbers, 100 to 0?

 

[Doubter in MD]

So, how did you manage to find that, Ben. Nice job!

Any thoughts as to why the numbers, 100 to 0?

That was how the dials on many older radios were marked. I skimmed a different forum and the 100-0 dial indicator was pretty common in the '20s and into the '30s.

 

[ToddsPoint]

ben, ben, ben. Gary