FOUND 8 EL PRODUCTO CIGAR SIGNS

[relicmeister]

These signs were found in a stack in the woods. I know vintage advertising is highly collectable. They are approximately 3 x 16 inches in size.
Anyone know the potential value (times 8)? Thanks

 

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[Sheldon J]

Value yes, how much I have no idea, I just know the guys on the tube go nuts over that stuff, they typically pay 1/2 to 1/4 retail on the show if I had to guess to the right person $25-$30 each.

 

[relicmeister]

Thanks, Sheldon J, I think I'll try to get an appraisal at an auctioneer that specializes in old advertising stuff, then post ad on ebay- I can afford to allow bidding on just one at a time.

 

[baspinall]

I think they are cool. I may be in for one when you get a $$ together. PA was a big area for cigars back in the day.

 

[sutter967]

please contact me at sutter967@yahoo.com I would very interested in purchasing one of these el producto signs.

 

[danlewski]

These are part of a brand campaign by famed graphic designer Paul Rand.

See more of his work at paul-rand.com.

I recently curated an exhibit on him in Atlanta: Danny Lewandowski | dlewandowski38@yahoo.com | 203-610-4201

I'd guess the value at around $30-$40 each, but haven't seen this variation before, so might be more. eBay would be a decent place to post them.