Insane match book collection

[aa battery]

My cousin gave me got part of his collection that he collected over 50 years. He was in the Navy and got around all over the world. I started looking at over a 1,000 and found something kinda strange. One match book was Taco bell and another was Burger King. Are these rare?

 

[SD51]

Here's one from the '60s! Don't remember this...

https://www.etsy.com/listing/112818...how_sold_out_detail=1&ref=nla_listing_details