No, it's not the media (aka "publicity") that "makes us look bad" here. Nor the "archies" that "make us look bad" in this story-link here. It's the CLOWN "Richard Mooney" from Florida, who goes waltzing off to the bureaucrats asking them "can I dig up this spot in *your* beach? Which I am *90% sure* is *treasure*?" I mean, c'mon! What a frickin' clown! What did he EXPECT a legally obligated archie or bureaucrat would answer to that?? For starters, this Richard fellow is probably a dreamer, and it's just a hubcab signal. And now all he's done is give a bunch of bored bureaucrats a pressing issue that they must address "through all the proper legal channels". And, doh, what did you EXPECT the archies, they consult, to say? I mean, for pete's sake, the media is just going to cite the quotes that those folks say. And NONE OF IT would have happened, if "Richard" had kept his mouth shut, and just dug the fricken signal! Sure, even if it means coming back at night to have a little discretion a keeping busy-bodies at bay. Heck, the mere fact he was detecting there, tells me that ...... apparently, the mere act of metal detecting was not forbidden.
So if you ask me, the "persecution" is brought on here, as is often the case, by the Richard fellow himself. Who gets attention, media, and "rules written" and "publicity publicized", by being the squeeky wheel begging for grease.