In 1874, the Brunswick company merged with competitor Great Western Billiard Manufactory owned by Julius Balke to become the J. M. Brunswick & Balke Company. It was incorporated in 1879 with a capital stock of $275,000, the same year it merged with another competitor, H. W. Collender Company of New York (founded by Hugh W. Collender), to acquire Collender's patented billiard cushions. In 1884, the partners formed the Brunswick-Balke-Collender Company (or B.B.C. Company for short[3]) with capital of $1.5 million.
Historical logos of Brunswick
1855 - J.M. Brunswick & Bro
1874 - J.M. Brunswick & Balke Co.
1878 - Brunswick-Balke-Collender & Co.
1862 - Emanuel Brunswick & Co.
The company expanded into making a number of other products. Large ornate neo-classical style bars for saloons were a popular product.