John Winter
Hero Member
Sometimes the more mundane finds are the most interesting - like the Robertsonâs Golly shared recently by Roger Lewis aka âcoin shooterâ on the UK Northern Relics forum. Golly is probably best known in England, appearing during the 1920s as the advertising logo for the Robertson's Jams.
The badges became so popular that other items of Golly advertising merchandise became available and each year bought new items to add to you collection. It is a little known fact that the badges became a great strain on the company as nearly all monies raised from sales were donated to the various charities that Robertson's supported. These charities included Cancer Research, Cystic Fibrosis, The Royal National Lifeboat Institution, Leukaemia Research and the 2001 Children in need Appeal. Eventually though Golly suffered the fate of the PC brigade as the continual habit of crediting Golly to the word âGolliwogâ finally seen him off. This is almost incomprehensible to fathom as anybody who takes the time to examine the history and paperwork of the Golly sensation will soon realise that even as far back as 1920s the word âGolliwogâ was not used, Robertson's simply referred to their beloved iconic logo as Golly.
It is believed that the firm was so taken aback that anybody could even think their company brand stood for racist views that they didnât even attempt to defend themselves and instead chose to retire Golly even though several surveys supported them.
So one of the greatest ever supporters of charities who stood for healthy eating, recycling, our children's safety whilst promoting sport and fitness, was finally seen off in the name of racism.
The Golly was as much a victim of racism as any other. He was a large part of most children's childhood and stood for no more than jam and the fun of collecting his many friends and bright coloured collectables. As such he should have been recognised as the pride of his era! However, he was removed from labels in 2002. Thanks to golligosh.co.uk from which this information has been extracted.
This page, sans pictures, has been taken from the latest NRH magazine. If youâd like to see more, then please click on the link to my blog, which is optional.
Golly in a Jam | johnwinter.net
The badges became so popular that other items of Golly advertising merchandise became available and each year bought new items to add to you collection. It is a little known fact that the badges became a great strain on the company as nearly all monies raised from sales were donated to the various charities that Robertson's supported. These charities included Cancer Research, Cystic Fibrosis, The Royal National Lifeboat Institution, Leukaemia Research and the 2001 Children in need Appeal. Eventually though Golly suffered the fate of the PC brigade as the continual habit of crediting Golly to the word âGolliwogâ finally seen him off. This is almost incomprehensible to fathom as anybody who takes the time to examine the history and paperwork of the Golly sensation will soon realise that even as far back as 1920s the word âGolliwogâ was not used, Robertson's simply referred to their beloved iconic logo as Golly.
It is believed that the firm was so taken aback that anybody could even think their company brand stood for racist views that they didnât even attempt to defend themselves and instead chose to retire Golly even though several surveys supported them.
So one of the greatest ever supporters of charities who stood for healthy eating, recycling, our children's safety whilst promoting sport and fitness, was finally seen off in the name of racism.
The Golly was as much a victim of racism as any other. He was a large part of most children's childhood and stood for no more than jam and the fun of collecting his many friends and bright coloured collectables. As such he should have been recognised as the pride of his era! However, he was removed from labels in 2002. Thanks to golligosh.co.uk from which this information has been extracted.
This page, sans pictures, has been taken from the latest NRH magazine. If youâd like to see more, then please click on the link to my blog, which is optional.
Golly in a Jam | johnwinter.net
