Gypsy Heart
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Mark Burnett Productions and AOL have signed a major production deal to develop a real-life reality treasure hunt airing exclusively on the AOL.com website. Called "Gold Rush!", the show will track real-life challengers searching for hidden treasure across the United States.
Gold Rush! will begin with 13 trucks containing solid gold, burying 13 caches of lucre around the United States, according to Mr. Burnett in an interview Tuesday. Clues regarding the whereabouts of those caches will be embedded online through the AOL web sites and other media.
The clues, expected to be extremely challenging, will be placed throughout the AOL network, including websites such as AOL.com, AIM.com Moviefone.com and MapQuest.com. The clues and the show will also be promoted on other media, including television, print and wireless.
"This is a totally original concept that comes to us from the guy who created reality television," said Jon Miller, Chairman and CEO of America Online. "It defines engagement; it's disruptive by nature and it will certainly be habit forming - all the best of the Internet in one fell swoop."
http://www.redherring.com/Article.a...or=Industries&subsector=EntertainmentAndMedia
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001920604
http://google.blognewschannel.com/i...combines-with-survivor-creator-for-gold-rush/
Gold Rush! will begin with 13 trucks containing solid gold, burying 13 caches of lucre around the United States, according to Mr. Burnett in an interview Tuesday. Clues regarding the whereabouts of those caches will be embedded online through the AOL web sites and other media.
The clues, expected to be extremely challenging, will be placed throughout the AOL network, including websites such as AOL.com, AIM.com Moviefone.com and MapQuest.com. The clues and the show will also be promoted on other media, including television, print and wireless.
"This is a totally original concept that comes to us from the guy who created reality television," said Jon Miller, Chairman and CEO of America Online. "It defines engagement; it's disruptive by nature and it will certainly be habit forming - all the best of the Internet in one fell swoop."
http://www.redherring.com/Article.a...or=Industries&subsector=EntertainmentAndMedia
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001920604
http://google.blognewschannel.com/i...combines-with-survivor-creator-for-gold-rush/