Avon products were toned down a bit during WWII. Metal was needed for the war effort. Instead
of metal lids, Avon went to cardboard, for example. But, after the war ? ... that was a different story.
The men were coming home ... and the women knew it. The end of the war sent industries
scrambling for new civilian markets. One thing they had lots of was brass.
Avon lipstick production increased to some 300,000 lipsticks a day.
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Pieces such as yours have been found and discussed. (see the first three below)
But, I think they may have been mistaken about them being Revlon ?
Vintage pieces showing up suggest they were made by Avon.
Part of the problem is the vast selection of color names causing confusion.
It was an interesting time. Rationing was over. You want a car ... no problem. We'll give you a
big ol' car ... slap a lot of chrome on it, too. Don't worry about the mileage ... there's lots of gas
now that the war's over. Any color you want.
Lipstick ? We got all this brass and nobody needs bullets. Adjust the machines a little
and we got lipstick tubes. Lipstick any color you want. Sell, sell, sell !
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But, the Avon stickers ? They didn't age well. They bleached swiftly in the sun. When discarded, the slightest moisture would weaken the glue and the stickers would slide off. It would be normal to dig these up and not find the brand.
When you finally get yours wiggled apart, see if you can find what looks like the letter U stamped on the inner cylinder. That would be another clue.
I think this one kind of cinches it for me. It really does look like these were an Avon product.
COLOR LAST
(color of lipstick)
Avon Products, Inc. New York
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