IMO, The time for discussion is over. These are very glaring issues that need to be resolved, then, you need to have a serious look at what the company is doing.
MxSport issues:
Tones, firmware, cracks, and design failures. These issues need to be resolved. A, dare I say the word, recall of all MxSports that were made from the beginning to a certain point, needs to be implemented on the simple fact that, if you don't, people that DON'T normally use the forums, will start going on to the forums, and reporting old issues and start the whole process all over again.
I know this would cost a lot of money and time. But It will pay off in the long run as long as you do the second part which is:
Take a serious look at restructuring the companies practices and procedures.
For a long time, White's followed a formula and it held true. But times have changed. Now, in this day of the internet, people are just a few clicks away. Good news, or bad, can be sent to thousands of people in a matter of minutes. The metal detecting community is becoming one of the most intelligent and informed communities in it's history. Here are some changes, I would think that would really help the company:
Testing new equipment. I am sure there are testers there that put the equipment through their paces. However, there are independent users out there like Tom D and Kieth S, that are absolutely knowledgeable in this field to the point that, their information can influence in a positive or negative way, hundreds of users. Their input, as well as a few other core independent users, can help iron out a lot of issues.
Being up front and honest about issues, will also gain public trust. The days of, "keep it a secret and hope know one figures it out" are over. You can have hundreds of thousands people rate a product on Amazon, and they will figure it out just by reading reviews. I just bought a computer, I did weeks of research reading customer reviews for correlations. I saved myself time and money in the long run, thanks to people reviewing the products I was interested in.
The Fisher f75 upgrade debacle was the ultimate litmus test and THAT what White's should of tried to avoid. I understand that no product coming out of the shoot, is going to be flawless, but there are certain issues that could of easily been rectified before release. Take a good look at other companies and then, look at yours. Are you on top of the heap? Do you want to be? I don't see many happy customers.