I like it because I have seen so much of this in real life. While it's exaggerated here and funny (real life is rarely funny) I see the essence of things in this show. Here we find a bunch of knuckleheads making tons of money. Some might be surprised how true to life that is.
As with all reality shows, it's fake, exaggerated, and the actors are the exact opposite in real real life....but hey, they didn't make millions off duck calls either.
I don't look for the show to run long due to killing animals, it's pro-gun stance, and several other issues not politically correct today. But honestly the general attitude of the show is mainline America. The America the media is careful to hide from their viewers.
