Poster printing plate help

[SkyPirate]

I can't seem to find any info about this on the web.
It is a man holding a scale, on the scale is a building (NC State hospital) the scale reads "Efficiency". Under the building it reads "State Hospital" and in the bottom corner is the name "Goodwin".
The terrible drawing is what it may look like when printed.
Has any one out there from NC seen a poster like this?
It was burried at the base of a huge old oak tree.

The first letter in the name looks like a combination of a C, G and E which could stand for Charles Goodwin Emery, who had the principal interest in Goodwin & Company, became Treasurer of the American Tobacco Company. Today the company is mostly remembered for its tobacco trading cards, depicting baseball players, other athletes, and a variety of social scenes and portraits. In 1887, Goodwin & Co. were the among the first to issue trading cards to promote their brands, first using sepia-toned photographic albumen prints, and later chromolithographic reproductions of multi-colored etchings. (From Wikipedia)

 

[treasurefinder315]

I flipped the picture on my photo editing and it said goodwin. Everything I've found on a Goodwin deals with mental

 

[SkyPirate]

I flipped the picture on my photo editing and it said goodwin. Everything I've found on a Goodwin deals with mental

send me some links, I have had no luck with my search.

 

[SkyPirate]

Come on! anybody else out there ever seen anything like this? Help me out.

 

[clovis97]

I've been in the printing biz for almost 20 years, but much of this type of printing pre-dates my time.

I think what you have is a block plate from a letter press.

It most likely had a wood backer plate affixed to it to give it strength, rigidity, and so it can be mounted to the press...or actually to a typesetter's box so it can be mounted to the press.

While your find could have been used for poster printing, my strong estimation is that it was most likely
used for printing an ad in a newspaper.

Some of the exact, correct terms are escaping me right now...but that is what you have.

 

[clovis97]

If anyone wants to listen to me drone on:

*It is funny that you picture a Wescott steel rule. Most print shops have 50 of these laying around.

*The plate measures 8 inches tall. That isn't poster size. That would fit on a 8.5 x 11 inch sheet of paper. Poster size generally is 23 x 35 +/ -.

*Newspapers and print shops sold those plate blocks off years and years ago. Many were scrapped for their metal content. Many people bought them for the content of the art in the block. Print shops used to have shelf upon shelf of these blocks sitting around, because customers often would re-order the same job again.

*Those block plates were easily damaged. I mean super easily damaged.

BTW, all this knowledge I have, plus a $1.08 in cash or coin, will get you a Coke at McDonalds, LOL.

 

[SkyPirate]

If anyone wants to listen to me drone on:

*It is funny that you picture a Wescott steel rule. Most print shops have 50 of these laying around.

*The plate measures 8 inches tall. That isn't poster size. That would fit on a 8.5 x 11 inch sheet of paper. Poster size generally is 23 x 35 +/ -.

*Newspapers and print shops sold those plate blocks off years and years ago. Many were scrapped for their metal content. Many people bought them for the content of the art in the block. Print shops used to have shelf upon shelf of these blocks sitting around, because customers often would re-order the same job again.

*Those block plates were easily damaged. I mean super easily damaged.

BTW, all this knowledge I have, plus a $1.08 in cash or coin, will get you a Coke at McDonalds, LOL.

Interesting! Thanks for the info.