Banks around here do the same thing. You can only get one roll. The bank doesn't want to have to order boxes and boxes just to satisfy all of its customers. Everybody gets one and the bank only orders a few boxes, keeping costs down.
Although I haven't seen any out here yet, I've read that they will be normal in production. NOt like the 2009 quarters, where the last three were pretty low in mintage. So I would suspect thatt hey will be worth $0.25. ALthough early on things are always worth a little more. IF you had an interest, put them on Craigs list (no cost) at $20 and seee if anyone bites. IF not, spend them, save a few for yourself, or offer them to people on this board for $0.25 each (PLus shipping) :-)