I am with you Digummup Three of these watches are rebranded unknown name watches. The chronograph is a quartz movement, and a crack in the crystal at 12 o'clock. The Seiko is famous but famous like a Timex. Mass produced economy watches (As a rule, Seiko does make a few very high end pieces, they are rare and valuable)
As a rule for beginners buy anything that is reasonable and Ticks (mechanical windup or automatic movements)
Educate yourself with the notable Brands of the world If it is not on the list it is an Ebauch movement and then you would need to know who made it for the reseller. I personally like
aBlogtoWatch World's Most Popular Watch Blog - Watch Reviews, Buying Guides, News & Discussion They send you an email everyday of some new offerings, have archives for research, and have a list of all notable brands, they do not sell anything so no pressure.
Understand a watch companies Retail to wholesale pricing structure. This is harder to do because you need to become "in the know" Here are a few secrets to help you guys determine what a good used value is.
Watches Like Timex, Belwith, and the three listed above are triple Key. So to explain, a Timex with a hundred dollar retail price tag is sold to the retailer at a 33 dollar wholesale cost. When Kmart sells it at 100 bucks they triple their money, when they have a 35% off sale they still double it. So a hundred dollar like new used Timex is really 33 dollars new so used like new it is worth 35 - 40 percent less than a New or about 21 Dollars. To make money you need to apply the 3'S 1/3 cost 1/3 marketing 1/3 profit so you need to be in the timex for $7 or less in perfect running condition. This method applies to All watches except the very high end Rolex Patek Philippe Breguet Audimars etc. Which are traded at very tight percentages and actually appreciate when used (over time).
Citizen and Seiko are 50 -20 Take a retail price of $100 and subtract 50% = $50 then subtract 20% = $40 New wholesale cost then figure a used price from it based on above. Swatch will also fall in this breakout.
Almost all Mid grade watches. Movado, Mont Blanc, Tag Heuer, Breitling (yes even Breitling) And Many Many others are 50 - 50. So a $3000 retail Breitling wholesales at $1500 and used like new is 35% less than that or $975 like new used. Which you then need to make money on. I will flip a watch in this bracket for a $200 profit without blinking.
Rolex Patek and the high end are variable by retail cost. The largest Rolex dealer in the world gets 21% off of list so a $100,000.00 Rolex is at best $89,000.00 to a dealer. They work on much smaller margins thus the used value is much higher. Rolex never makes enough (Think De Beers) They control the used market by keeping new demand high. Thus always a demand for used and it rises in value with the new retail.
Hope I haven't bored you guys to tears, but understanding the reality of the Watch cost world will help you increase your profits!!
Cheers all
R