When I got my White's dealership a year and a half ago, it took 1800$ to get started. This buys you 5 or 6 machines, and all kinds of promo stuff and other accessories. It is a good investment! You CAN NOT sell new machines via the Internet. They track this with the warranty card you fill out. If you try to sell a machine and not fill it out, they will catch you when they audit your inventory. They track each machine they ship to you. They will revoke your dealership for selling via ebay etc. You can sell accessories and used machines only online. Used machine are very hard to come by and there isn't much $$ to be made selling accessories. The main reason for this is that you must pay shipping from the regional supplier to your door. This cuts out about half your markup. If you pay shipping to the customer, you end up not making anything and if they pay shipping, they can get it cheaper from Kellico.... Kellico is the only agency allowed to sell via the Internet for White's.. well besides White's themselves. Lots of precautions in place to assure that you do not break their rules! They even have 2 guys whose full time job is to montier, track down and eliminate net sales. Call White's and report the Ebay guy and they will most likely give you gift certificates.