Sounds like maybe you have the wires reversed,seeing your not using alligator clips(you probably should at least have one for the one holding the coin)I'd take the wires off the spoon and the paper clip and put both ends off the wires in opposite sides of your container,make sure you have the baking soda mixed in the water..and your looking to see which wire end starts to fizz(this will be the wire you connect the coin to) while the other wire(one that does NOT fizz) goes on the spoon or any other stainless item.
i also use baking soda and distilled water...if you do not have distilled water you should run your warm tap water through a coffee filter to remove minerals then it will be fine to use....DO NOT CLEAN your pennies in the same solvent as your silver looking clad and vise versa..always change solvents when cleaning different metal types....Salt will clean your coins faster but gets really dirty very quick....Baking soda will clean slower but allow you to clean many more coins in the same solvent without having to change it so often.
below is a link to the one i made with before/after pics as well as one pic is my setup
http://forum.treasurenet.com/index.php/topic,107894.0.html