We get a lot of these type of commercials here in Massachusetts. Apparently there are quite a few of these kinds of companies, and they all have the same strategy: To buy gold at deeply discounted prices.
I follow the price of gold. I make and maintain data bases on the price of precious metals. I have been doing this for years. Also, I have a Gold Spot Price gizmo on the home page of my computer, so I always have a good idea what the price of spot gold is.
One company that advertises on TV for cash for gold always states: The price of gold is at an all time high!" Have you seen that one? You would think a normal person might ask themselves, "How can the price of gold always be at an all time high?" Obviously it can't be, unless the price of gold is always going straight up. Whenever I see this commercial, with its claim that the price of gold is at an all time high, I am amazed that the government allows these companies to make such fraudulent claims.
I think all of these companies are trying to rip off the naive and the elderly. I think these "send in your unwanted gold now" types of companies should be shut down, and made illegal asap.