i beleive its a tag from this company Durant-Dort Carriage Company
William C. Durant was born on December 8th, 1861 in Boston Mass. He quit high school to begin work in his grandfather's Flint, Michigan, lumberyard. By 1885 he had partnered with Josiah Dallas Dort to organize the Coldwater Road Cart Company, which would become a leading manufacturer of horse-drawn carriages. By 1890, Durant-Dort Carriage Company was the nation's largest carriage company, producing approximately 50,000 horse-drawn vehicles a year.
In 1904, Billy Durant was approached by James Whiting of the Buick Company to promote his automobiles. Whiting persuaded Durant to join Buick as General Manager. In his first act as Buick's GM, Durant moved the Buick assembly operations briefly to Jackson, and then began construction on a large Buick complex in Flint. In three short years Buick led the U.S. automobile production by manufacturing 8,820 vehicles. Between 1904 and 1908, Durant was made Buick's president and established several essential parts and accessory companies such as Weston-Mott and Champion Ignition Company
By 1908 the top four auto producers in the U.S. were Buick, Reo (headed by Ransom E. Olds), Maxwell -Briscoe, (headed by Benjamin and Frank Briscoe) and Ford (headed by Henry Ford). Benjamin Briscoe wanted all four producers to merge and form one large company. Negotiations began in New York with J. P. Morgan's son-in-law, Herbert Satterlee, and ended when Ford demanded cash instead of stock. and along with Reo pulled out of the deal.
Still determined to start this new auto company, Durant, at Satterlee's suggestion, dropped the proposed name "International Motor Car Company" and
settled on "General Motors" as the new name for his company.
On September 16, 1908, Durant incorporated General Motors of New Jersey (GM) with a capital investment of $2,000. Within 12 days the company issued stocks
that generated over $12,000,000 in cash. General Motors then purchased Buick with stock. Six weeks later, GM acquired the Olds Corporation of Lansing,
Michigan.