Well it certainly has some affinities to an echinoid, but 9" gotta go with a different guess.
It is not a sea urchin [echinoid]
There are definite inclusions within the stone.
Need some more information, locality and if you know, strata age. Upper/Lower Cretaceous, Devonian, Permian?
Found in stream?, Mountain side? We just need more information.
This has peaked my interest.
Bone2stone