Great topic
Since you have opened the door for peer commentary, my first impression is that the 'Cute' logo was directed towards a kiddies only market...not adults.
As a member of the design community (architect) I have always found that there is a truism that "First impressions" of a presentation are the real story teller...
To me, its important to first identify the target market, then identify a means of attracting that market in a professional manner...
If the target market is, in fact, adults, then a different logo would be more appropriate as a means to garner readership.
And being that only one lady and one guy approved of the logo does not constitute a mass marketing poll for acceptance...
A lot of effort has been expended to identify a product...you need to be willing to determine its effectiveness and acknowledge a change when appropriate.
As a suggestion, you should consider displaying a minimum of three (3) logo concepts and offer those for a peer vote.
PM me if you want to discuss this topic further
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