Last time fuel spiked over $4.00 our company added a fuel surcharge to the bill. At the same time, our biggest customer asked us to drop our rates because their orders had dropped off and they were laying off and idling their plants. Our competetors took a cut but our company pres. refused to play money games. We didn't lose any business and outperformed our competition as we always do.
It's no different now. Now, the company wants us to perform work in half the time we used to which just isn't physically possible. They have cut their maintenance budget and layed-off again. They want 100 man hours of work done in 24 hours. Simply not possible. Now they are realizing it's gonna bite them in the behind.
When I bought my very first calculator in 1975, it was over $100.00. New technology!. A couple years later that same calculator sold for around $30.00. Not so new technology anymore and a lot more competition.
Once the initial production is started and costs are recouped, prices come down based on demand and sales.
At one time we paid for cell phones by the minute...now most plans are unlimited.
More US products have been outsourced overseas with cheaper labor and even if the assembly plant is in the US, parts are shipped in from overseas saving labor costs.
Companies are constantly looking for cheaper ways to manufacture with a greater profit margin while still maintaining affordability to the consumer. Robotics, outsourcing, etc....that affects cost!
A cheese plant I worked for years back saved money by adding more water to their cheese. Their theory

Water was virtually free saving them huge $$$.
And look at stuff you buy at the supermarket.
Packaging has gotten smaller but the price has remained the same. You don't buy a quart of icecream anymore! Even McDonalds quit putting 2 slices of cheese on their double cheeseburgers. Can you imagine how much their savings are?...and the burgers are a few cents cheaper.
Companies don't make money on inventory. Most manufacturers have dropped their inventorys.
Again, our biggest customer has in stock huge motors that are worth tens of thousands of dollars but don't have to pay for them til they actually use them. What do you think that does to the company that made the motors? Suppose those motors sit for a year or 2? And they do, btw! But...without those motors on hand, our customer stands to lose tens of thousands of dollars every hour they don't run. That's the price of business!
Our economy is controlled by Wallstreet and nothing else. Futures are bought on forcasts by "experts" that predict rising prices. Buy now and sell for a profit in a few weeks. It's a gamble but that's what wallstreet is. It people's retirements and bank assets that are being gambled. Why do you think there is such a to-do over pension funds everywhere anymore? It's the greed of wallstreet sticking billions of profits into the high-stakes roller's pockets and screwing the average guy out of his retirement.
The recession is not going away any time soon and we haven't seen real inflation yet. I'm sure we will.
Our economy has evolved to a point of no return and things will change.
Al