I heard that it was made under contract by the same parent company as Teknetics and Fisher - Texas First Products.
If that's true (and it should say on the box if it is), I'd say it's a decent value. I've not heard of them ever putting out a real stinker.
That said, for the money, I'd go with a better known model. I recommend you look at the Fisher F2 or Teknetics Delta 4000. I have an older Delta that I love so far, and there are package deals with the F2 that include a pinpointed and some other "stuff" for around $200. Trust me - unless you only hunt the beach, you will want a pinpointer. You might as well get one cheap by buying a package.