The Red Cross and Salvation Army are both there and there are multiple GoFundMe pages. Use GoFundMe at your own risk, my brother gave to one of those once because he knew the person but it was a “mirror” fundraiser. That’s where scammers copy the text and steal the picture and make an identical fundraiser to the legitimate one. He did get his money back but it took a little time.
The family I babysit for is affluent and I trust their judgement and they gave to an organization called Community Foundation of the Texas Hill Country (I just confirmed the name). It is apparently legit, they help charities in the area, do scholarships, etc. I trust them enough I gave them a few dollars to pitch in with theirs.
But most of what I’m giving is going to Ruidoso, I have family and friends there and they also had a flood.