Fleur de Gloire – Glorious Flower a major competitor of the Talcum Puff Company - objected to the name Fleur de Gloire because it was so similar to its own line Flamme de Gloire launched in 1923. Litigation over trademarks and brand names was intense and ongoing throughout the perfume and cosmetic industry and for the Talcum Puff Company the simple transposition of two letters would have assuaged Stearns’ concerns without significant repackaging costs. Talcum Puff Company cases marked Fleur de Glorie can be confidently dated as no earlier than 1923, accordingly. the talcum puff company quit using the the small tins in the early 1930's.
