I grew up in the 60's with my dad and neighbors drinking Black Label, Stroh's, Fallstaff, Schlitz, Hamms, Old Style and many others...!!!! I got drunk for the time in 72' SHARING a bottle of Boonsfarm apple wine equally with a friend. I think it was $00.90 - $00.99 cents P/Bottle. I was messed up and it took awhile before I was right before the next morning in my bedroom in my parents home. I graduated in 73'. And I shit you not it took me years before I could ever eat an apple or stand that smell...!!!!! Passed on the Strawberry one after that. Now it's just Coors Light or NOTHING...!!!!!!!!!!!!!!!!!!!!! (some say it's next to nothing.... so be it)