Columbia Sportswear just took “drink like the outdoors” to a whole new level. The Oregon outdoor gear giant partnered with Portland’s Breakside Brewery to create “Nature Calls,” a limited-edition lager used in Super Bowl festivities that somehow involves actual bear poop, yeah, you read that right.
Before you gag, the wild twist is this: the water used in the brew was previously infused with cleaned bear scat collected from trailsides in Montana (safely sanitized, of course), then turned into a crisp, huckleberry-and-honey-tinged pint.
Columbia’s “Engineered for Whatever” motto has never sounded so literal, and grossly brilliant. Breakside’s founder said they thought the idea was a joke at first, but now calls it possibly the wildest beer in America, and folks who’ve tried it say it actually tastes good.
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